While tee shirts are an effective way of promoting your business, consider including other types of clothing
T-shirts and polos are effective marketing tools.
Pick the shirt style and color, along with the design and the printing company does the rest.
You receive custom shirts with your business name and/or logo for your employees and customers to wear.
Even though shirts are popular and affordable, it’s not your only option.
If your advertising budget allows, consider handing out a customised jacket.
Yes, jacket printing is more expensive but it can pay off in the long run.
It can allow your company to stand out from the competition. It’s also a great way of showing your appreciation to your staff and customers.
Interested in learning more about jacket printing? Here’s what you should know.
Consider the Type of Jacket
Jacket printing can be done on almost any type of coat.
However, some jacket styles and fabrics work better than others.
You want to avoid fabrics like fleece. Coats with thick down fillings may also not be the best option.
Something else to consider is the placement of pockets and zippers. All of these can interfere with the design’s appearance.
You can choose jackets supplied by the print shop. It helps ensure your design transfers or is silk-screened properly without any weird gaps or bunching.
If the print shop doesn’t supply jackets, they will be able to provide guidance on your best options.
Don’t forget about the jacket color. You don’t want it clashing with the colors in your business logo.
Keep the Design Simple
It can be tempting to choose a large, intricate design.
After all, a jacket provides you with a large space.
Whether you are placing the design on the front or back, it’s best to keep it simple.
Not only will it help reduce overall printing costs, but it can also help ensure the design looks great.
The reason you want to avoid intricate designs is due to the printing method.
A process known as direct-to-garment printing is typically used for detailed designs. Unfortunately, it’s not possible to use this method on jackets.
You can choose between transfers or silk-screen printing.
Both processes are effective but cannot replicate intricate designs.
If you are unsure which method to use for your customized jacket, consider cost and durability.
Silk screening is a little more expensive, but it will also last longer than a transfer.
Embroidering the design on the jacket is another option, but it may not be a cost-effective solution.
Talk to the Print Shop
A local or online print shop is often the best source of information.
The printer can recommend the best type of jacket, including style, material, and color for your design.
You can also inquire about pricing. It can help narrow down your choices, especially if you have a small marketing budget.
The number of jackets in your order can also affect your decision.
A printer can also help with the design to ensure your jackets turn out the way you envision.