With over a billion active users, TikTok has emerged as one of the powerful platforms for content creators, influencers, and business owners to connect with their audience. Especially it presents plenty of opportunities for brands to promote their products/services and accomplish their marketing goals.
Tons of content creators out there on the TikTok platform. Being a business owner or marketer, it can be challenging for you to make your brand stand out from the competition. Stay relaxed! In such a case, conducting a competitive analysis paves the way for optimizing your strategies and attaining what you expect. Furthermore, you shall seek the support of Trollishly to boost your content performance and gain popularity in a short span.
So, are you a newbie to TikTok marketing? Wondering how to conduct competitive analysis on TikTok? You’re not alone! This article will guide you through conducting competitor analysis like an expert. So, let’s dive in right now!
TikTok Competitor Analysis: What It Really Means?
The process of analyzing or evaluating a competitor’s performance and activities on social media is termed as competitor analysis. When a TikTok user conducts competitor analysis, it is referred to as TikTok competitor analysis.
Generally, TikTok tracks down the activities of its competitors to take forward their goals in the right direction. Therefore, it will be highly beneficial for content creators who are newbies to the TikTok platform to structure their plans and strategies. The avid TikTokers can set them apart from their competitors and become viral among the TikTok audience.
Either you can search for your competitor manually or try out renowned third-party tools for better results. Not just one or two, there are boundless benefits to reap from when you conduct competitor analysis in an ideal way. Keep in mind that you shouldn’t be a copycat after conducting competitor analysis, as it may be a red flag for your presence on TikTok. No matter what you do, be authentic and genuine to kick away your competition.
#1 Find Out Your Competitors
The first and foremost step is to find out your competitors on the TikTok platform. Not all the content creators out there on TikTok are your competitors. Generally, there are multiple ways to identify competitors. Search for content creators, influencers, or businesses who share content similar to yours and possess a similar target audience.
On the flip side, discover the brands that your target audiences are following on TikTok. This way, you could find out the competitors who are already shining out in their own way. At last, shortlist the competitors and consider the best ones for your competitive analysis.
#2 Determine the Content Strategy
Once you’ve found out the competitors of your business, take a deep dive into their content. First, spend your valuable time analyzing the type of content they are posting, the format, and the tone of voice they use. Then, look out for the videos that are performing well and observe how it happens. For instance, identify whether a competitor’s videos are funny, educational, entertaining, or inspirational. Also, determine the hashtags they use and how they engage with their audience. Finally, jot down the necessary factors and include them in your TikTok journey.
#3 Focus Well on the Engagement Rate
The best part of the TikTok Business Account is that users can get access to additional features like Analytics. While conducting competitor analysis, make sure to utilize the analytics tool and measure the engagement metrics by entering the username of your competitor’s profile.
This is because engagement metrics play a significant role in analyzing your competitors’ success on TikTok. Just measure the number of views, likes, comments, and shares a video receives. In addition, check out their comment section to identify what kind of reviews or feedback they gain from their audience.
#4 Keep an Eye on the Audience
Nothing makes sense without the presence of an audience. Being a content creator or brand marketer, you should give value to your audience so that you will receive their immense support for your growth on TikTok.
In the process of conducting competitor analysis, you should examine the audience’s behavior. For instance, what kind of content interests audiences, which content goes viral, how viewers react to a certain concept in a niche, and much more. A clear understanding of all these factors will give you a clear idea of targeting your audience in a better way than ever before.
#5 Discover the Positive & Negative Sides
And now is the time to identify the opportunities and the gaps in your competitors’ TikTok strategies. It is nothing but discovering where your competitors are performing well and where they lag behind. It is the most powerful way to learn the best and take an opportunity to rectify their drawbacks. For instance, if your competitors fail to focus on certain factors, it will be an excellent chance for you to grab the audience’s attention by delivering exclusive content.
Finally, you can optimize your content strategy in accordance with it and reach more heights on TikTok effortlessly. Additionally, buy tiktok likes to enhance your performance rate and get a chance to be featured on the For You Page organically.
To conclude, conducting a competitor analysis is crucial for every brand and business that rely on social media like TikTok. A detailed analysis can provide valuable insights into your competitor’s strategies and optimize your content accordingly.
Moreover, you can discover the areas for improvement and be unique from competitors by analyzing competitors’ content and other factors. Do remember that competitor analysis is not a one-time process.
It would be best if you practiced the habit of revisiting and updating your analysis whenever a new trend emerges. All these efforts will take you towards achieving your objectives and winning the TikTok game like a pro. Then, what are you waiting for? Get into action now. Good luck :)
Are you aware of any other tricks or tactics to shine out from the crowd? If yes, please feel free to mention them in the comments section below.